Smith & Wesson Maker Plunges on Weak Outlook for Gun Sales
- American Outdoor sees demand falling to ‘new, lower levels’
- Diminished forecast follows drop in firearms sales under Trump
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American Outdoor Brands Corp., the maker of Smith & Wesson guns, plunged after warning of a lengthy sales slump.
Consumer demand for firearms is falling to “new, lower levels” that “may continue for some time,” the company said in a statement Thursday as it reported earnings. American Outdoor said it’s cutting costs and repaying debt to weather the downturn.