Forget Raises, Companies Are Turning to $1,200 Cribs to Woo Talent

Any best-in-class employer worth its salt gives its employees a generous chunk of paid time off when they have kids. One really trying to brand itself family-friendly gives them the Snoo.

The Snoo is a $1,160 “smart” crib with a cult following that promises new parents more of their most precious resource: sleep. And half a dozen employers—including Hulu LLC and the Canadian book seller Indigo Books and Music Inc.—are offering one to expectant workers for free or at a discount.