Deals
Comcast's Roberts Has Anti-Murdoch Card to Play in Bid for Sky
- U.S. cable giant avoided scandals that have slowed Fox’s bid
- Comcast CEO has history of making surprise acquisition offers
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As Comcast Chief Executive Officer Brian Roberts makes his case to buy the European pay-TV giant Sky Plc, he has a compelling argument: He’s the anti-Rupert Murdoch.
The largest U.S. cable TV company, Comcast has worked to cultivate a nice-guy corporate image, while the reputation of Murdoch and his 21st Century Fox Inc. have been damaged by a British phone-hacking scandal and allegations of sexual harassment in the U.S.