‘Booth Babes’ Banished as Carmakers Opt for Less Flesh in Geneva
- Swiss auto show to feature fewer scantily-clad women at stands
- Fiat, Lexus among manufacturers bowing to #MeToo pressure
This article is for subscribers only.
A year ago, two blondes in skintight silver mini dresses and stiletto heels were stationed at Ssangyong Motor Co.’s display at the Geneva car show.
When the annual event reopens Tuesday, the South Korean manufacturer’s “booth babes” -- as they are known in the industry -- will be gone, replaced by male and female models dressed in sportswear to promote its line up of pick-ups and cars.