Weight Watchers Jumps as New Freestyle Program Fuels Growth

Updated weight-loss system helps company outpace Nutrisystem
Company also got one-time boost from federal tax overhaul

Weight Watchers International CEO Mindy Grossman discusses her company’s latest health and wellness campaigns.(Source: Bloomberg)

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By Nick Turner and Craig Giammona

February 27, 2018 at 9:46 PM UTC

Updated on

February 28, 2018 at 3:43 PM UTC

This article is for subscribers only.

Weight Watchers International Inc.’s new Freestyle program, which lets members eat as many beans and eggs as they like, is giving it an edge over rival Nutrisystem Inc.

The weight-loss company backed by Oprah Winfrey posted stronger-than-expected earnings last quarter -- and gave an upbeat forecast for the coming year -- after the Freestyle rollout attracted more customers. That sent the stock up as much as 10 percent to $77 on Wednesday.