Anthony Noto’s Mission as SoFi CEO: Get the Startup Ready to Go Public

New CEO says opportunity for the startup is ‘tremendous’
Leadership looks to instill confidence after a tumultuous year

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By Julie Verhage

February 26, 2018 at 7:38 PM UTC

This article is for subscribers only.

Anthony Noto, the new chief executive officer of Social Finance Inc., is looking to steer the company out of crisis and get it in shape for a potential initial public offering.

Noto officially joined SoFi on Monday from Twitter Inc., where he was chief operations officer, though he’s been seen around the startup’s office multiple times since last month’s CEO announcement. He discussed his plans for the financial-technology company on Monday in his first interview on the job.