Anheuser-Busch Goes Organic With New Michelob Ultra

After years of targeting health-conscious beer drinkers with Michelob Ultra, Anheuser-Busch InBev is going after an even choosier consumer: the organic shopper.

The brewer is introducing a new beer in the U.S. called Michelob Ultra Pure Gold that’s made with organic grains and approved by the Sustainable Forestry Initiative. The idea is to capitalize on the popularity of organic food and beverages -- and win over people who might turn up their noses at big beer brands.