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Esperion Targets $10 a Day for Heart Pill to Undercut Rivals

  • First results for heart medicine expected next month
  • Price would be lower than more potent, injected inhibitors

Photographer: David Paul Morris/Bloomberg

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Esperion Therapeutics Inc., racing to bring its first product to pharmacy shelves, may have found a way to jolt the stagnant market for heart-disease drugs: by undercutting the price of its more powerful rivals.

Even before Esperion knows whether bempedoic acid is effective, the company has formulated a strong position on the drug’s potential price and discussed it with insurers, Chief Executive Officer Tim Mayleben said in an interview Friday. The upshot: It will cost $9 to $10 a day, or less than $4,000 a year.