Subway Turns to $2-Off Loyalty Program to Reverse Slump
- Program is expanding to most U.S. and Canadian stores in March
- Chain is facing steep fast-food discounts, newer restaurants
This article is for subscribers only.
Subway Restaurants, facing one of the biggest sales slumps in its five-decade history, is looking to win back customers with a new incentive: $2 discounts through a revamped loyalty program.
The sandwich chain will let diners use their loyalty rewards on any menu items, lifting restrictions under the current program. The new system, which will expand to 28,500 U.S. and Canadian locations next month, will offer frequent customers freebies such as cookies and chips and let them use their balance via a mobile app and other channels.