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Taco Bell Overtakes Burger King as the Fourth-Largest U.S. Chain

  • Sales at Mexican restaurant rose 5 percent, Technomic says
  • Burger King has lost ground to some of its biggest rivals
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Taco Bell Is Now Bigger Than Burger King

Lovers of chalupas and crunch wraps have spoken: Taco Bell is now bigger than Burger King.

The Mexican-themed chain eclipsed its burger rival in U.S. sales last year, becoming the fourth-largest domestic restaurant brand, according to a preliminary report by research firm Technomic. McDonald’s Corp., Starbucks Corp. and Subway Restaurants held on to the top three spots.