P&G Bets Natural Pampers Can Help Build Trust With Millennials
- Largest diaper brand’s new line is free of fragrance, lotion
- Nationwide product rollout is planned for next month
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After Sara Giovanni’s twin girls were born prematurely in 2014 she began shifting toward more natural products -- with one exception.
She was disappointed by the absorbency in the green diapers she tried, so Giovanni pursued an option not available to most shoppers: She designed her own. For almost 15 years, she’s been a scientist for the Pampers brand at Procter & Gamble Co.