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Here’s How the Premier League Could Still Lure Amazon to Soccer

  • Smaller packages could be made attractive with replay rights
  • League saw rights value decline in latest sale of top packages
Arsenal v Chelsea - Premier League

Photographer: Julian Finney/Getty Images

The Premier League is waiting for a late delivery from Amazon.com Inc.

Possible interest from Amazon offered the best chance at bigger proceeds for the auction of live U.K. rights through 2022 than the 5.1 billion pounds ($7.2 billion) secured last time, with Sky Plc and BT Group Plc signaling restraint ahead of the auction after years of soaring inflation. But when the broadcasters took the five best packages for only about 4.5 billion pounds last week, it appeared Amazon was sitting on the sidelines.