Walmart Unveils New Apparel Brands to Counter Amazon’s Growth
- Clothing lines introduced for women, plus-size and children
- Company presentation also detailed Lord & Taylor partnership
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Walmart Inc. is introducing low-cost clothing brands for women, kids and plus-size customers, aiming to lure shoppers as Amazon.com Inc. gobbles up more apparel sales.
The store brands include Time and Tru in ladieswear -- which will replace the jettisoned DanskinNow label -- along with Terra & Sky in plus-size apparel and Wonder Nation for kids, according to a company presentation to suppliers obtained by Bloomberg News. The George apparel brand, which Walmart brought over from its British unit Asda, will be refocused for men only. The new brands will replace older ones such as Faded Glory, White Stag and Just My Size.