Nautica Brand to Be Sold by VF After Losing Its '90s Cool

Photographer: Emile Wamsteker/Bloomberg

Nautica, the apparel line known for its ’90s-era panache, is looking for a new owner to steer the ship.

VF Corp., the clothing giant that also owns North Face, Vans and Wrangler, announced on Friday that it was scrappingBloomberg Terminal Nautica from its portfolio. The company reclassified the business as “discontinued operations” last quarter, though it hopes to find a buyer for the division.