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Amazon, YouTube, Twitter Are Exploring Bids for NFL Rights

  • Football league getting help from TV partner Fox in the talks
  • Television audience for NFL games has fallen two years in row
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NFL Ratings Fall, But Are Still 'Very Strong' Says LHB Sports

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Amazon.com Inc., YouTube and Twitter Inc. are all weighing bids for streaming rights to “Thursday Night Football,” according to people with knowledge of the matter, providing the latest evidence of technology companies’ growing interest in live sports.

The three are bidding as much as hundreds of millions of dollars for rights that will run for as long as five years, according to the people, who asked not to be identified discussing the negotiations. The National Football League is getting help in the talks from 21st Century Fox Inc., which acquired the TV rights to the games through 2022.