NBC's Olympics Audience Drops 6%, and Network Declares Victory
- The drop from Sochi is small enough to avoid make-goods
- Other time periods are up, boosting overall viewership
Photographer: Roberto Schmidt/AFP via Getty Images
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NBC is attracting about 24 million viewers a night to its Winter Olympics coverage from South Korea, enough to ensure the network doesn’t have to give its sponsors additional airtime for free.
The flagship NBC network is drawing 22 million viewers a night and an additional 2 million are tuning in to cable and online programming, executives of Comcast Corp.’s entertainment division said Tuesday in a press conference.