McDonald’s Bets That ‘Better Chicken’ Can Keep Growth Run Going
- Fast-food giant is increasingly taking aim at Chick-fil-A
- Americans are eating more nuggets, boneless breasts and wings
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Forget those old chicken patties. McDonald’s Corp. has a master plan to become the new Chicken King.
Decades after adding chicken sandwiches to its menu, the Golden Arches has made becoming a “credible chicken player” one of its top priorities, according to internal McDonald’s documents reviewed by Bloomberg News.