EBay Is Working on Tech Tools to Make Online Shopping More Fun
- Marketplace seeks to spur spending with augmented reality
- Retail consolidation could bring new partnerships, CEO says
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EBay Inc. will roll out new augmented reality features this year to make buying and selling goods on the website more engaging, and is exploring a credit program for sellers to encourage them to keep their money on the platform.
The San Jose, California-based marketplace said it’s working on an AR kit that, for example, will let car enthusiasts see how the images of new wheels would look on their vehicles before making a purchase. Another feature will help sellers select the correct box size for an item by overlaying an image of the box on the merchandise.