Mercedes to Skip Detroit Auto Show as Tech Events Steal Thunder

CES has been encroaching on Detroit show first held in 1907
Car shows losing out to tech conferences, company’s own events

The Daimler AG Mercedes-Benz Concept EQA electric vehicle, right, is displayed during the 2018 North American International Auto Show (NAIAS) in Detroit, Michigan, on Jan. 16, 2018. — The Daimler AG Mercedes-Benz Concept EQA electric vehicle, right, is displayed during the 2018 North American International Auto Show (NAIAS) in Detroit, Michigan, on Jan. 16, 2018.
Photographer: Andrew Harrer/Bloomberg

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By Gabrielle Coppola and Elisabeth Behrmann

February 12, 2018 at 9:39 PM UTC

Updated on

February 13, 2018 at 12:01 AM UTC

The Detroit auto show will be missing a famous star next year, with Mercedes-Benz choosing to sit out the iconic event.

The top-selling luxury carmaker continuously reviews the platforms it chooses to reach customers and has decided not to participate in the Detroit show in 2019, according to an emailed statement. Bloomberg News reported last week that Daimler AG-owned brand had been mulling the decision as auto manufacturers increasingly participate in tech conferences and do major reveals at their own showcases.