Instacart Adds $200 Million to Defend Against Amazon Delivery
Amazon Delivery May Be Coming to Your Doorstep Soon
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Amazon.com Inc. is very serious about grocery delivery, but Instacart Inc., the most popular alternative for supermarket orders in the U.S., isn’t rolling over.
The San Francisco startup raised $200 million in a round led by investment firms Coatue Management and Glade Brook Capital Partners, the company told Bloomberg on Monday. The money will help Instacart defend against programs like the one Amazon made public on Thursday: It’s testing free two-hour delivery of Whole Foods groceries to Prime customers in four U.S. cities.