Skip to content
Subscriber Only

Holograms in China Captivate Tourists' Eyes, and Wallets

  • Leather goods hub attracts 4 million tourists with light show
  • Theme parks, shopping malls lure visitors with virtual reality
Light show in Haining.
Light show in Haining.Source: Nth Power
Updated on

A holographic moon crystallizes on a wall of mist. Amid the ooh-ahhs and clicking of cameras, jam-packed tourists gape at a 10-minute water and light show of tortoises, dolphins and virtual models donning the latest fashions of leather and fur.

During a national holiday week, more than 700,000 visitors swarmed to a new light-show theme park in Haining, a city near Shanghai that has the nation’s largest leather mall. More than anywhere else in Asia, China has grasped the power of technologies such as holograms and augmented reality to engage a generation of travelers seeking new thrills. At least 17 billion yuan ($2.7 billion) of venture capital poured into the nation’s travel sector in the two years through 2016.