Facebook Losing Friends to Snapchat in the U.K.
- Social network to lose 2 million U.S. users under 25 this year
- ‘Teen issue’ more than just a theory: EMarketer analyst
Facebook Losing Its Swagger as Snapchat Lures Teens Away
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Facebook Inc. is losing its swagger with young users, who are increasingly migrating to rival platforms including Snap Inc.’s Snapchat, according to a new study.
Facebook will lose 2 million users under 25 in the U.S. this year while Snapchat will add 1.9 million, EMarketer Inc. said Monday, citing its own report. Facebook usage among kids younger than 12 will drop more than 9 percent, with declines of about 6 percent each among 12- to 17-year-olds and 18- to 24-year-olds.