Disney Raises Park Prices, Plans Fixed-Date Ticketing
- Daily price jumps to $135 at Disneyland, $129 at Magic Kingdom
- Specific-day entry would help control crowds and wait times
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Walt Disney Co. raised admission prices to its theme parks and said it plans to introduce fixed-date ticketing in coming months to help reduce crowding at peak times.
Buoyed by new attractions like Pandora-The World of Avatar, the theme parks and resorts accounted for a third of Disney’s $55.1 billion in 2017 revenue, with domestic attendance hitting a record high. The increased demand has generated crowding and longer waits for visitors during popular times like spring breaks.