Is Flipkart Worth $20 Billion? Walmart Weighs Price of India Bet

Photographer: Dhiraj Singh/Bloomberg

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Is India’s e-commerce leader Flipkart Online Services Pvt worth $20 billion?

Walmart Inc. is weighing just that in negotiations to become Flipkart’s largest shareholder, according to people familiar with the matter, as the startup fends off Amazon.com Inc. in what’s essentially a three-player market. China’s Alibaba Group Holding Ltd. has backed new entrant Paytm E-commerce Pvt.