MoviePass Tops 2 Million Subscribers While Cash Burn Accelerates

Photographer: Christopher Lee/Bloomberg

The pressure is on for Hollywood disruptor MoviePass.

The startup, which allows customers to watch one film a day in a theater for less than $10 a month, saidBloomberg Terminal on Thursday that it has passed 2 million subscribers. But the more members the company adds, the faster it burns cash, and MoviePass has already been warnedBloomberg Terminal by its accountants that its long-term viability is in question.