Ford’s Facelifted Van Aimed at Baby Boomers Reliving Glory Days
- New Transit Connect debuted Thursday at Chicago auto show
- Carmaker’s dominance with delivery vans has been a strength
Source: Ford
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Ford Motor Co. is looking to revive an aging workhorse with a facelift, technology injection and appeal to baby boomers looking to relive their “magic bus” days.
The automaker pioneered the compact commercial van market in the U.S. when it brought the Transit Connect over from Europe about nine years ago. Ford still controls nearly half of the niche segment, though sales of the model fell more than 20 percent last year, as rivals including the Nissan NV200 and Ram ProMaster City encroached on its turf.