Skip to content
Subscriber Only

Losing Interest in Bitcoin

As the digital currency’s price tumbled, so did Google searches
Losing Interest

Investors in Bitcoin counting on a rush of fresh money to lift the cryptocurrency’s slumping fortunes may face a new obstacle: disinterest from the mainstream. Global online searches for the term “Bitcoin” have tumbled alongside the price since both peaked in mid-December, according to Google Trends data. While the latest tumble in Bitcoin’s value -- as much as two-thirds from the December high -- is seen as par for the course by crypto veterans, it appears the red-hot demand for information on the digital currency has burned out for many others.