Super Bowl Delivers Smallest Television Audience Since 2009
- Ratings for Eagles’ first win down 7.1% from year ago
- Even with streaming viewers, ratings below 2010 number
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A high-scoring Super Bowl that came down to a last-second Hail Mary pass failed to reverse the National Football League’s slumping TV audience, with the lowest ratings in nine years.
The Sunday night championship, in which the Philadelphia Eagles toppled the New England Patriots 41-33, attracted 103.4 million viewers on NBC, according to the network, down 7.1 percent from last year. Including online viewing, the audience was 106 million, a drop of 6.8 percent from 2017 and still not as big as the turnout for the 2010 Super Bowl.