NFL Advertisers Pay Record-Breaking Prices Even as Ratings Drop
- Marketers stick around because football still draws big crowds
- ‘At some point there’s got to be a reckoning,’ researcher says
NFL Advertisers Pay Up Despite Audience Losses
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The NFL has lost millions of viewers in recent years. Advertisers are sticking around anyway.
It’s not that football sponsors are more loyal, they’re trapped. In a fractured television landscape, National Football League games -- and especially the Super Bowl -- are still the best way to reach a massive live audience, even if it is shrinking.