If You're to Beat Amazon in Spain, Maybe Start Speaking Spanish

Cardboard packets containing customers' orders sit ahead of distribution inside an Amazon.es fulfilment center operated by Amazon.com Inc. in Alcala de Henares, Spain, on Wednesday, Aug. 13, 2014. Web-based platforms like Amazon.com Inc., eBay Inc. and Rakuten, Inc. have offered Spanish retailers a way to escape a domestic market hollowed out by five-year slump as they seek to re-wire their operations for the 21st century.Photographer: Angel Navarrete/Bloomberg

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By Rodrigo Orihuela

February 2, 2018 at 5:00 AM UTC

This article is for subscribers only.

How can regional startups compete with Amazon.com Inc. and Microsoft Corp. in the cloud-storage space? Look for small clients, speak Spanish, and snap up your peers, according to one CEO.

Diego Cabezudo, co-founder and chief executive officer of Spain’s Gigas Hosting SA, believes his company’s model of helping customers develop their cloud infrastructure, and doing so in their local language, will help it expand in a niche ignored by bigger players.