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German Beer Sales Are Falling
Consumption in the land of Oktoberfest is showing no cheers
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Sales at German breweries fell 2.5 percent last year to the lowest level since the country’s statistics office started collecting the data in 1993, hurt by a conflux of trends including the aging population. Germans are increasingly downing Biermischgetraenke, ready-mix combinations of beer and soft drinks that flout the country’s purity law. Those concoctions, as well as alcohol-free variants, don’t get counted as real brew, and the tally also omits beers imported from outside the European Union.