Chipotle Dessert Flops
- Burrito chain is putting bunuelos dish ‘on hold’ for now
- After slump, Chipotle has been looking to expand its menu
Photographer: Daniel Acker/Bloomberg
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Chipotle Mexican Grill Inc.’s plan to turn a traditional Mexican dessert into a growth driver has sputtered, leaving the beleaguered burrito chain seeking other new menu items.
The dessert known as bunuelos, a fried-tortilla dish topped with honey, sugar and cinnamon, was sold in the chain’s New York Next Kitchen -- a testing ground for new fare -- and it wasn’t a hit. The item is “on hold” for now, according to spokesman Chris Arnold.