Unilever Turns to New Shower Foams, Lotions Amid Price Squeeze
- Consumer giant says new product lines fuel sales growth
- Company says review of dual headquarters to be finished soon
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Unilever is rolling out new products such as Dove shower foam to boost sales as it struggles to raise prices on longtime mainstays like Hellmann’s mayonnaise.
The Anglo-Dutch consumer-product giant introduced five new brands in its personal-care division last year, including Hijab Fresh, a hand and body lotion aimed at Muslim consumers, and soaps formulated for babies. That helped it drive sales growth that beat analyst expectations in the fourth quarter, even as price increases fell short.