Buick Has Big Discounts to Thank for Red-Hot Car in Truck Market

The Buick Velite concept hybrid automobilePhotographer: Qilai Shen/Bloomberg
Lock
This article is for subscribers only.

Here’s something that defies logic in a nation of truck lovers: Sales of the Buick LaCrosse sedan more than doubled in January.

There’s a catch -- a $14,000 one. Auto-pricing website Autotrader says General Motors Co. had so many incentives on the LaCrosse that, when piled together, buyers could get a five-digit discount. Those deals weren’t available everywhere though, since they required stitching together every penny of possible money, from dealer incentives to regional offers, said Autotrader analyst Michelle Krebs.