Cars & Bikes
Ford’s Latecomer SUV Exemplifies Need for CEO’s Urgent Overhaul
- EcoSport crossover seeks to win back defecting U.S. customers
- SUVs, pickups expected to dominate January industry sales
To understand why CEO Jim Hackett is urgently overhauling Ford Motor Co., look no further than the surging small sport utility vehicle segment.
The U.S. market for diminutive models including the Jeep Renegade, Honda HR-V and Chevrolet Trax has grown more than sixfold since the start of the decade and will surpass 1 million units for the first time this year, according to LMC Automotive. Ford is just showing up with the EcoSport hitting showrooms this month.