Apple’s iPhone X Super Cycle in Doubt as Earnings Approach
- Analysts ratchet down sales forecasts for flagship handset
- Higher iPhone prices to buoy revenue if unit sales disappoint
Apple Under Pressure on Slower IPhone X Demand
This article is for subscribers only.
Apple Inc. shares surged by almost half last year on predictions that Apple’s 10th anniversary iPhone would be a runaway hit.
But demand for the flagship handset, the iPhone X, hasn’t met the most optimistic expectations, according to securities firms including Sanford C. Bernstein, which ratcheted back estimates for the number sold by Apple in recent months. The suspense ends Thursday, when Apple reports fiscal first-quarter results and provides forecasts for the current quarter.