Singapore Airlines Taps Workers for Ideas to Boost Efficiency
- Sets up digital innovation lab to test out workers’ proposals
- Carrier announced business transformation plan last year
Photographer: Mohd Rasfan/AFP via Getty Images
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Singapore Airlines Ltd., the premium carrier that’s undergoing a business revamp to fend off competition from Gulf airlines and budget operators, is turning to its employees for ideas.
Southeast Asia’s biggest carrier is setting up a lab and encouraging workers across its group -- including SilkAir and Scoot -- to submit proposals that would help boost efficiency in its operations, Chief Executive Officer Goh Choon Phong told reporters Monday in Singapore. The company is also working with research agencies to use big data to meet the goal.