Skip to content
Subscriber Only

McDonald's Traffic Rises After New Dollar Menu Debut

  • Share of traffic grows to 18 percent in week ended Jan. 21
  • The company has posted an increase for three straight weeks
Bloomberg business news

McDonald's Leaves Investors Hungry for Growth

Updated on

McDonald’s Corp. is seeing a jump in customers, a sign its new Dollar Menu is attracting penny pinchers.

McDonald’s share of U.S. traffic among fast-food and fast-casual restaurants rose to almost 18 percent in the week ended Jan. 21, an increase of about 0.4 of a percentage point from a year earlier, a report by researchers Datassential and Sense360 showed. The burger chain also improved in the prior two weeks.