McDonald's Traffic Rises After New Dollar Menu Debut
- Share of traffic grows to 18 percent in week ended Jan. 21
- The company has posted an increase for three straight weeks
McDonald's Leaves Investors Hungry for Growth
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McDonald’s Corp. is seeing a jump in customers, a sign its new Dollar Menu is attracting penny pinchers.
McDonald’s share of U.S. traffic among fast-food and fast-casual restaurants rose to almost 18 percent in the week ended Jan. 21, an increase of about 0.4 of a percentage point from a year earlier, a report by researchers Datassential and Sense360 showed. The burger chain also improved in the prior two weeks.