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Keurig Deal Puts Pressure on Coca-Cola to Seek Its Own Targets

  • Soda makers are struggling with changing consumer preferences
  • Companies doing best ‘making bold acquisitions,’ analyst says
Bloomberg business news
Bloomberg Gadfly’s Brooke Sutherland discusses the merger of Keurig Green Mountain and Dr Pepper Snapple.(Source: Bloomberg)

Coca-Cola Co.’s rocky path as a Keurig investor has now taken an unexpected turn: The coffee company is becoming one of its biggest competitors.

Keurig Green Mountain Inc.’s move to take control of Dr Pepper Snapple Group Inc. will make it the third-largest soft-drink seller in North America -- directly in contention with market leader Coke and No. 2 PepsiCo Inc. Those companies may find it best to respond in kind, with deals of their own, said Bloomberg Intelligence analyst Kenneth Shea.