Deals

Keurig Deal Puts Pressure on Coca-Cola to Seek Its Own Targets

Soda makers are struggling with changing consumer preferences
Companies doing best ‘making bold acquisitions,’ analyst says

Bloomberg Gadfly’s Brooke Sutherland discusses the merger of Keurig Green Mountain and Dr Pepper Snapple.(Source: Bloomberg)

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By Jennifer Kaplan

January 29, 2018 at 6:09 PM UTC

This article is for subscribers only.

Coca-Cola Co.’s rocky path as a Keurig investor has now taken an unexpected turn: The coffee company is becoming one of its biggest competitors.

Keurig Green Mountain Inc.’s move to take control of Dr Pepper Snapple Group Inc. will make it the third-largest soft-drink seller in North America -- directly in contention with market leader Coke and No. 2 PepsiCo Inc. Those companies may find it best to respond in kind, with deals of their own, said Bloomberg Intelligence analyst Kenneth Shea.