Is the Fastest-Growing Segment of the Art Market the Cheapest?

In June 2017, Heritage Auctions decided to increase the number of its prints and multiples auctions from four times a year to once a month.

It had been holding live and online auctions in the category (which describes any artwork that is produced in editions, rather than one-offs) for about a year, and when “we tried it online at a lower price point, we couldn’t believe it,” says Leon Benrimon, director of modern and contemporary art at Heritage. “Everything sold.”