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Is the Fastest-Growing Segment of the Art Market the Cheapest?

Prints and multiples, long an afterthought, are gaining momentum.

In June 2017, Heritage Auctions decided to increase the number of its prints and multiples auctions from four times a year to once a month. 

It had been holding live and online auctions in the category (which describes any artwork that is produced in editions, rather than one-offs) for about a year, and when “we tried it online at a lower price point, we couldn’t believe it,” says Leon Benrimon, director of modern and contemporary art at Heritage. “Everything sold.”