Anyone tracking the number of businesses Elon Musk is involved with can add one more to the list: merchandise. Specifically, a flamethrower. His tunneling startup, Boring Co., started selling a branded weapon online over the weekend.
Thanks to the billionaire’s promotions on Twitter and Instagram, Boring Co. had taken orders for thousands of the $500 flamethrower by Monday. The total now exceeds 10,000 units, worth $5 million, said a spokesman for the company. Boring Co. plans to sell 20,000 flamethrowers.