Sotheby’s Wants to Use AI to Sell You Art

  • Auctioneer purchases startup to gain image recognition tech
  • The goal: Using AI to match buyers with works they’ll want

Source: Mike Agliolo/Science Source via Getty Images

Who needs an eye to find the next Picasso when AI can do it for you?

That’s what Sotheby’s is banking on with the purchase of Thread Genius, an artificial intelligence startup that specializes in image recognition and recommendation technologies.