Advertisers Pull Back on NFL Spending
- Brands spent $2.42 billion in 2017, down 1.2% from year ago
- Ratings fell 9.7%, an even faster decline than year before
This article is for subscribers only.
Ad spending on regular season NFL games declined last year as the league continued to struggle with falling television ratings.
Marketers spent $2.42 billion on in-game NFL commercials in 2017, a 1.2 percent decline from the previous regular season, according to Standard Media Index, which tracked outlays at NBC, CBS, Fox and ESPN. Ad spending had increased the two previous seasons. It was the first drop since the company began following football spending in 2014.