Meg Whitman Joins Jeffrey Katzenberg's New Mobile Video Venture

Meg Whitman

Photographer: Jacob Kepler/Bloomberg
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Meg Whitman, one of Silicon Valley’s longest-serving female CEOs, has joined the new mobile media business founded by former animation studio chief Jeffrey Katzenberg.

She’ll serve as chief executive officer starting on March 1, Katzenberg said Wednesday in a statementBloomberg Terminal. NewTV, as the company is tentatively called, will be based in Los Angeles and aims to bring Hollywood-quality storytelling to videos that last 10 minutes or less. Whitman, 61, is scheduled to step down from her job at Hewlett Packard Enterprise Co. on Feb. 1.