Twitter's No. 2 Resigns to Become Chief Executive of SoFi

  • Noto joined Twitter in 2014 after a career on Wall Street
  • SoFi has been searching for a new leader since September
Bloomberg Intelligence’s Paul Sweeney reports on Anthony Noto stepping down as Twitter’s COO.(Source: Bloomberg)
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Twitter Inc. Chief Operating Officer Anthony Noto has resigned to accept the role of chief executive officer at financial technology company Social Finance Inc. Twitter’s shares slipped the most in almost two months.

Noto will assume the post at SoFi in March. His departure comes at a pivotal time for Twitter, which is finally showing results from its turnaround efforts. Since beating Wall Street’s estimates in late October, the company has been upgraded by at least six analysts, who have cited more user engagement and improvements in Twitter’s live video advertising.