Snapchat to Let Users Share Stories Outside Its Mobile App
- Changes could help revive company’s sluggish growth numbers
- Stories will be shared via a link, will still disappear
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Snap Inc. is opening up its application’s walled garden in a bid to spur growth.
Some of the content on Snapchat will be shareable via a link, so it can be viewed by people who don’t have the app. The company will let anyone share stories that are created by people with official accounts, like celebrities, via a link hosting the content on Snapchat.com. When people without official accounts submit content publicly to a group video, like one about a news event like a wildfire, those will be shareable, too.