Deals
ComScore Is Exploring Options Including a Potential Sale
- Media analytics company working with Goldman Sachs on review
- Company settled with activist investor Starboard in September
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ComScore Inc. is working with financial advisers to explore options including a potential sale, according to people familiar with the matter.
The company, which tracks online viewership and box-office performance of Hollywood films, is working with Goldman Sachs Group Inc. to reach out to potential suitors including buyout firms, said the people, who asked not to be identified because the matter is private. No formal sale process has started and ComScore may choose not to proceed with any changes, the people said. The stock jumped by the most in 16 months.