At ETFs' Biggest Party, Hot Stars Mask a Colder Reality

  • Once stodgy, "Inside ETFs" conference features Serena Williams
  • Industry grapples with consolidation of growth among few firms
Serena WilliamsPhotographer: Bradley Kanaris/Getty Images AsiaPac
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Welcome to the big leagues, ETFs.

With trillions of dollars now being held in thousands of different products, exchange-traded funds have gone from a sideshow of the financial world to the center stage.