Climate Changed
A Solar Firm That Targets Low-Income Homes Its Rivals Won't
- PosiGen expects surge in rooftop installations this year
- No credit checks for customers and default rate below 0.4%
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A Louisiana rooftop solar company is betting on a segment of the U.S. that its rivals have largely ignored: low-income households.
PosiGen LLC won 80 percent of Louisiana’s rooftop solar market and helped rebuild blighted parts of New Orleans after Hurricane Katrina. Its strategy: Target the low-income neighborhoods that other installers avoided. The firm spread to Connecticut three years ago and is now expanding in Minnesota and New Jersey. Chief Executive Officer Thomas Neyhart expects to add as many as 3,000 homes this year.