SoftBank-Backed Agri-Tech Firm to Build Indoor Farms in China

  • Plans to build 300 vertical farms in China’s big cities
  • Farms to grow fruits and vegetables, help save water: Plenty
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Vertical farming startup Plenty Inc. plans to build 300 indoor farms in or near major Chinese cities to meet rising demand from the country’s middle-class who are willing to pay more for safer food.

The company also plans to set up what it calls experience centers in Beijing and Shanghai so that local residents can taste raw vegetables, Chief Executive Officer Matt Barnard said in Beijing Wednesday. The first farm will be built in about a year.